Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap.

Bills star Josh Allen gained an investment stake in New Era Cap while creating exclusive caps with Oishei Children's Hospital patients to support his community philanthropy.

Seven years after first partnering with New Era Cap, Buffalo Bills star quarterback Josh Allen is now an equity partner in ...

FOR IMMEDIATE RELEASE­­­ YANKEES TO RECOGNIZE THE 10TH ANNIVERSARY OF BROADWAY’S HAMILTON ON MONDAY, AUGUST 25, WITH HAMILTON CAP NIGHT FIRST 10,000 GUESTS TO RECEIVE A CO-BRANDED YANKEES x HAMILTON C ...

The 2025-26 NHL schedule is officially here, and this year we're seeing a well-deserved nod to Sunshine State teams with ...

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday that Bills quarterback Josh Allen now has an “investment ...

Buffalo Bills' Josh Allen becomes New Era's first equity ambassador and launches 'Director of Billustration' in a heartfelt community project.

Need a football refresh? Here's what you need to know about the NFL in 2025, with the regular season just seven weeks away.

With narratives of significant financial change potentially on the horizon for MLB, Tony Clark, the executive director of the MLB Players Association, made a few pointed statements ...

On a Tuesday episode of "NBA Today," ESPN’s Brian Windhorst framed the situation in terms of three "max" paths: the 25 % "fun ...

Major League Baseball faces a potential lockout in December 2026. Players and management have long clashed over salary cap proposals, a format that union head Tony Clark criticizes as harmful ...

With that being said, there is a level of pressure coming with this new Nets core. They headline the next generation and a new era of Brooklyn hoops. While it's in the midst of a rebuild, the ...