The partnership began in 2022, when Barefoot replaced Anheuser-Busch InBev’s Babe Wine as the league’s official wine sponsor.

Lions coach Dan Campbell has big potential away from football. With a Super Bowl title he might become a cultural icon like ...

How NASCAR and the NFL are different: fan culture, commercialization, athleticism, race day experiences, and contrasting ...

CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive Inc.

It might be difficult for some die-hard football fans to understand, but some people watch the Big Game only for the ...

For the run-up to the Super Bowl, KFC decorated six of its restaurants in Mexico with NFL decor. The Chiefs-themed locations ...

Tahj Williams, the designer of the striking Super Bowl LIX logo, is both a Black Indian Masker and a cyber security expert at ...

The National Football League and New York Jets LLC settled a lawsuit brought against it by a designer accusing the ...

Super Bowl ad costs have skyrocketed over the years. In 1967, a 30-second spot cost just $37,500. Fast forward to 2023, and ...

Football fans are revisiting the Super Bowl logo conspiracy theory, believing that the logo's color scheme predicts the ...

While Budweiser’s Super Bowl ad history is a rich one, most viewers tend to agree that the best-of-the-best feature the Clydesdales. They’re usually heartfelt, upbeat and nostalgic, tugging at viewers ...

A brief NFL playoff appearance transformed a struggling four-year-old book into a best seller overnight, and it'll likely ...