Houston Rockets guard Jalen Green debuted his signature logo with adidas on unreleased sneakers and the reactions are mixed.

According to a recent projection, the potent UNC basketball rookie is just a handful of spots from lottery territory.

Who is on the NBA logo? Discover the story behind the iconic silhouette, its connection to Jerry West, and the ongoing ...

Pretty much everyone who has bounced a basketball is familiar with Jerry West. “Obviously, he’s the [inspiration for the] NBA ...

Special-edition logos have become a regular fixture in many sports leagues, whether it's to celebrate an anniversary or a ...

The Lunar New Year-themed collection is also joined by the Kobe 6 Protro "All-Star 2.0" and the return of the Kobe 9 Elite ...

The role of a logo is to be identified easier through a combination of images or texts. Given that NBA players are regarded as idols by many basketball fans, it isn’t surprising that players ...

All-Star events, which were moved to Indianapolis in August, include community programs, entertainment and on-court ...

We want certain players shooting from the logo. For the most part ... fans don't seem especially enthused about that brand of basketball. The NBA is going to have to do something to stem the ...