Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously ...

MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.

Blue IV, Butler University's mascot takes a whiff at some MUG Root Beer as part of school's The Real Dogs Of All-Star Weekend ...

Wanna know how much Dawg you got in you? Mug Root Beer has created a special Dawg DNA Kit for you to find out exactly how much ...

Invitations to exclusive industry events and research ...

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...