"People can identify with me more than they can with somebody like a Magic or Michael," Bird said. "When people look at Magic ...

Bird effect. There was a time when Larry's No. 33 was the heartbeat of Boston. Through the 1980s, his jersey sold faster than Celtics tickets, becoming as iconic as his pinpoint shooting and ...

If you’re a Celtics fan, you probably already own the basics - maybe a classic Larry Bird jersey or the iconic home white number. But there’s a whole world of rare, limited edition Celtics ...

Larry Bird admits he struggled with the spotlight at first. ... Fans wore his jersey with pride, opponents studied his every move and arenas filled to capacity just to watch him shoot.

The nerve damage didn't respect trophies, accolades, or jersey retirements. Eventually, even the mental weight became too much. Bird, once the image of grit and stubborn endurance, made the call.