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Larry Bird's Converse Sneakers Drop in Boston Celtics Colors
Younger basketball fans will associate Converse with Oklahoma City Thunder guard Shai Gilgeous-Alexander. The NBA All-Star is tasked with building on the brand's iconic history in the sport.
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Converse exec on why they didn't pursue Jordan: "If we gave Michael more, what would we have done with Magic, Bird, and Dr. J?"
However, unlike Nike, which needed a flagship athlete, Converse already had Magic Johnson, Larry Bird, and Julius Erving ... $10,000 per year to put their shoes on his players, Jordan was ...