Wooseok’s ambassadorship amplifies his star status and underscores how fashion labels recognize the marketing impact Korean ...

BTS star V is set to release a new version of the late Bing Crosby’s yuletide classic 'White Christmas' featuring his music ...

Let's look back at the time when BLACKPINK’s Rosé did the WAP challenge and went viral on social media platforms.

BLACKPINK’s Rosé makes history, surpassing BTS’ Jungkook as the K-pop idol with the highest monthly listeners on Spotify.

K-pop has reached all corners of the globe, with the stars and their stories dominating the charts and the news headlines as the world's media focus on the phenomenon that has become a music industry ...

As the first major K-pop boyband to take the world by storm, BTS's net worth demonstrates their massive success and ...

The unprecedented global pop culture phenomenon known as K-pop has influenced cinema, drama, fashion, and beauty. Hallyu! The ...

With Byeon's announcement, Prada grows its celeb-studded roster of brand ambassadors. Other stars repping the fashion house ...

Bieber was spotted wearing the Heaven Mayhem earrings back in August. She paired the silver flat overlapping hoop earrings ...

The San Francisco Asian Art Museum (AAM) recently opened a new exhibition on Hallyu, the Korean wave. The new exhibition contains around 200 objects and artworks to demonstrate the widespread impact ...

From Hollywood and K-pop stars to local heroes, Penshoppe’s ambassadors are a celebration of global style—right here in the heart of the Philippines ...