JCPenney's New Brand Campaign for Plus-Size Clothing Is SO Magical I'll buy whatever they're selling when they do it like this. By Laura Beck Published: Jun 19, 2016 3:54 PM EDT ...

JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer ...

JCPenney is tapping into a $17.5 billion market with a new plus-size clothing line By Mallory Schlossberg 2016-04-12T19:18:51Z ...

JCPenney's latest ad campaign for their plus-size clothing line, "Here I Am," features this gorgeous, captivating commercial starring a bunch of hotties looking amazing and selling me all the things.

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first ...

To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

JCPenney's new ad campaign for its plus-size collection starring Gabi Fresh and Ashley Nell Tipton is super inspiring and wonderful in every way ...

PLANO, Texas - (April 12, 2016) - Because every body deserves great style, JCPenney is introducing Boutique+(TM) , its first-ever plus-size fashion brand designed exclusively for the full-figured ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in "Chicago" on Broadway, has a new gig - a three-year partnership with JCPenney on a plus ...

To that end, Ashley’s collection is offered in 500 stores nationwide. The line goes up to a size 24 in stores and 30 online. I love the range of sizes to encompass all plus-size fabulousness.