The Italian Bob, high-definition eyes, press on nails. 2025 is shaping up to be a buzzy year in beauty. All-star experts ...

Benefit just dropped the Bad Gal Bounce Mascara, and we tried it. See one editor's before and after photos and read her full ...

Benefit Cosmetics has rolled out a new addition to the company's hit line of BadGal mascaras with the introduction of BadGal ...

GEKA, a global pioneer of precision beauty application solutions and part of medmix, will premiere a new collection of ...

There are roughly a million different mascaras on the market, each claiming to deliver fuller, thicker lashes that rival ...

Celebrity makeup artist Joey Maalouf was ready for a change when he decided to offer virtual makeup lessons to clients. "I ...

Goldchain: You are the pioneers of “mascara mosh pit music ... And there’s some beauty in that. But when we started playing our shows in the scene, it became apparent that our crowds ...

Mascara has the ability to completely transform your makeup look so it's little wonder that it tends to be a desert island item for many beauty lovers. If you adore the look of long, lush lashes ...

“One of the first steps in achieving a dewy makeup look in the winter is to start by exfoliating and hydrating the skin properly, prior to any makeup application. Skin needs to be prepped to ...

Containing twelve must-have beauty favourites, including Lancome's viral mascara, this gift set is the perfect buy for any make-up and skincare fanatics, and right now is the ideal time to grab ...