Nike and Kim Kardashian are keeping the momentum going on one of the sportswear giant’s biggest celebrity partnerships.

Since LeBron James joined Polymarket, the partnership has kept him in the middle of the conversation. But the noise took a ...

Joel Embiid has a golden opportunity to be part of a title-winning Sixers team. How can he make the most of his star-studded supporting cast?

A Southeast rivalry long painted pink has dramatically changed colors this year, with Nashville SC flipping the switch on Inter Miami CF. The sides meet again in this weekend's Walmart Saturday ...

Sue Bird and LeBron James feature in Polymarket's new ad campaign, sparking debate over athlete involvement in prediction ...

NYC City Council member Lincoln Restler described his district as a hotbed of “crappy” construction under the bygone tax ...

Oklahoma visits Michigan for the first time program history on Saturday, hoping to continue their recent road success.

Prediction markets are dialing up a blitz of celebrity-filled advertising that coincides with the start of the NFL regular ...

Forget brand deals. Coco Gauff joins LeBron James, Tom Brady and a generation of athletes building production companies and ...

James, who signed with the Sixers earlier this offseason to team up with Brown, Maxey and Joel Embiid, has spent time working ...

LeBron James is considered the best player to play in the NBA’s recent history, while also being considered one of the best players in the league’s history. Even at the age of 41, he managed to put up ...

Natasha Dye is a Writer-Reporter for PEOPLE covering sports. Her work has also appeared in The New York Post and Popstar! Magazine. JC Olivera/Variety via Getty LeBron James celebrated his wife ...