The Hello Kitty Café Truck will visit Carlsbad on November 16, offering exclusive merchandise and sweet treats.

With sweatshirts, T-shirts, tote bags, caps and pouches covered in beaded and embroidered takes on Sanrio's famous characters ...

Fender has unveiled a new line celebrating Hello Kitty's 50th anniversary, including a Stratocaster, gear, and apparel.

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...