You can do whatever you want.” Since 2021, when the NCAA changed its rules to allow college athletes to profit from their name, image and likeness (NIL), blue-chip high school and junior college ...

Nathan Ray Seebeck-Imagn Images College athletes have been able to profit from their NIL since July of 2021, and little to no regulations are in place to protect both schools and athletes.

College athletes can now make millions before ever going pro thanks to a set of NCAA rules loosening former restrictions on players profiting off NIL, which stands for name, image and likeness.