Tiger Woods and Rory McIlroy’s TMRW Golf League is trying to make golf feel less like a funeral and more like a game for ...

One of the world’s top golfers has just finished a terrible round on the course at the Dubai Desert Classic and moments later he’s swapped his putter for a crayon, busily working on a coloring book.

While we’ve seen “new golf media” brands like No Laying Up sponsor pro golfers, this is the first time a YouTube-driven company has taken that leap in the apparel space. It marks another major ...