A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused.

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories.

Google is set to implement changes to its Local Services ads that could have significant implications for millions of small firms.

Let's explore how Google LSAs can boost your electrical business's online visibility, attract more local leads and increase conversion rates.

The Local Services Ads platform pulls in reviews from a Google Business Profile account (when there’s one associated with it – LSA does not require an associated GBP page).

Google made changes to its Local Services Ads this week. One feature will automatically select profile photos to display in ads and the other aims to improve ad budgets by setting the monthly ...