Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.

Businesses today can’t afford to take a piecemeal approach to their online activities. A unified digital strategy is ...

Land fragmentation is a significant issue in Pakistan, where agricultural land is divided into smaller and smaller plots over generations. In Punjab, the most agriculturally productive region of ...

Arnab Das, global economic counsellor and macro strategist at Invesco, draws on macro history to try to put the present in ...

Investing in the right tools is crucial for growth, and the right workflow management platform can help streamline all assets ...

we do invest in performance marketing but what yields us the most return in the long term are insights-driven brand-building initiatives. Has the fragmentation of media and the emergence of new ...

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.

With attention more fragmented than ever, making a truly emotional connection has become a tall task. In this incredibly chaotic landscape, marketing ... by geography or age, targeting people ...

To advance responsible behavior, a new diplomatic strategy is essential. This strategy would accept fragmentation and set three goals. The first goal would make a more compelling case for the norms of ...

All with a little help from new AI capabilities. Data is indeed the new oil, and is driving decision-making. Indian marketing agencies ... transforming fragmented insights into one cohesive ...