How auto marketers drive ROI with precision targeting and measurement in the streaming era
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...
33 ad execs predict how Trump’s election will impact marketing
Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 ...
Marketing Dive1d
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...
The Age7d
Media & marketing
Weeks after one of Melbourne’s best-known chefs, Ben Shewry, excoriated food media in a new book, some of the world’s top critics will visit his fine dining restaurant as part of a taxpayer ...
Real Business8d
The Death of the Side Hustle: Why Full Commitment is the New Trend in Entrepreneurship
In an era where ‘side hustle’ has amassed over 2.8 billion views on TikTok, some seasoned business leaders argue that the ...
Central Banking9d
The long and short of it: from ‘new normal’ to ‘old ordinary’
Arnab Das, global economic counsellor and macro strategist at Invesco, draws on macro history to try to put the present in ...
Business Insider9d
Fiverr's 10th Business Trends Index Highlights How Businesses Are Rethinking Both Their Physical And Digital Presence
In the age of AI, email marketing can really deliver ... and resonates with their most engaged audiences. New Platform Integration Small and medium businesses are shifting away from traditional, ...
Scoop10d
High Awareness Of Quantum Risks, But Lack Of Preparation Remains A Concern, Finds Entrust
Key findings from the report point to fragmented policies, inconsistent requirements, and unclear ownership over cryptographic strategies as prevalent issues.
Catholic News Agency14d
Sacred Heart shows path forward in AI era, Pope Francis says in new encyclical ‘Dilexit Nos’
Pope Francis released a new encyclical Dilexit Nos (“He Loved ... Pope Francis writes: “Living as we do in an age of superficiality, rushing frenetically from one thing to another without ...
Cinema Blend14d
Everything New And Upcoming On Disney+
Bruce Springsteen joins the club with a new documentary, Road Diary which follows the rocker and his band as they perform on their current tour. This week brings to Disney+ what could be a truly ...
Exchange 4 Media15d
The age of Zeenat Aman: How the diva flipped the influencer marketing script
Forget everything you know about influencer marketing. At 72 ... In Mia's latest campaign, #ThisIsMe, these new-age influencers champion authenticity and diversity. But it's Zeenat's unapologetic ...