Gen Z, as digital natives, is changing the paradigm of how traditional media—including Google—address search results and ...

Google-parent Alphabet posted stronger-than-expected profit and revenue for the first quarter, as artificial intelligence ...

A U.S. judge has set a May 2 hearing to discuss remedies the U.S. Justice Department and a group of states might ask the ...

Shares of Google parent Alphabet climbed Friday, leading shares of several other adtech and AI stocks higher, after showing ...

Alphabet shares are down more than 14% this year as markets face volatility from mounting trade war fears and worries about President Donald Trump’s tariffs.

Advertisers are broadly embracing Google's artificial-intelligence tools, Chief Business Officer Philipp Schindler said on the earnings call. Google's AI offerings better match ads to search queries, ...

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Established as the UK’s first free site for classified ads, Gumtree’s users can buy and sell items, cars, and properties, as well as find jobs, through free local listings on the platform.

Social platform Reddit was busy building an advertising business to compete ... like answers – OpenAI’s ChatGPT and Google’s Gemini, for example – has been a huge boon for Reddit.

For example ... search intent. Actionable tip: If your PPC ad answers “What’s the best laptop for students?” your landing page should list top laptops with easy purchase options. Google ...