The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.
“With the upcoming move to Knoxville, it is imperative to embrace our new home, while maintaining the Smokies brand,” said Boyd Sports President Chris Allen. “It is our desire that the new logo honors ...
The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the Henley Bridge.
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