Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native app, you’re not slowed down by clunky browser-based interfaces or unreliable ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options.

Multi-level marketing (MLM), also known as direct marketing or network marketing, is a method of selling products directly to consumers using independent sales representatives. MLM companies tend ...

Discover how the latest POPIA guidance expands direct marketing rules to include phone calls & voice messages. Stay ahead on compliance!

Direct mail continues to evolve, combining creativity with technology to deliver effective marketing. Be prepared for 2025 with these five predictions.

Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance ...

In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining prominence in the retail and brand marketing domains. This model exhibits a distinct advantage over ...

I almost find it quaint the IPA still identifies ‘direct marketing’ in the Bellwether report, the quarterly temperature check of spending intentions expressed by a panel of CMOs. Quaint as its a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...