THE Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

The Taco Bell owner can accrue data and leverage the chain’s app, linking sources of intel together and enhancing them with ...

Top 5 digital marketing trends revealed at WTM London, from social media as SEO to AI-powered personalization, reshaping the travel industry in 2024.

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer ...

In a comprehensive analysis by McKinsey NexTrend, this report highlights the top emerging players in the marketing technology space, spotlighting companies that are redefining solutions for today’s ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Competition is fierce in financial services, where digital natives are taking the lead. Here, for our finance & utilities ...

FlyX Marketing, under the leadership of CEO Albert Valiakhmetov, leverages AI-driven strategies to achieve up to 200% growth ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

Life in the digital world can be rewarding. It’s convenient to order groceries for pickup, share photographs or music, and ...

In this insightful conversation with Biju Baburajan, a technology leader based in the U.S. with nearly two decades of ...