The Taco Bell owner can accrue data and leverage the chain’s app, linking sources of intel together and enhancing them with ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

The region’s online economy is beginning to show signs of maturity, as firms attempt to pivot from growth to profitability.

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI ...

Recent data reveals that 63% of businesses have already increased their digital marketing budgets in recent years, while 94% ...

Digital marketing offers a diverse set of tools that can significantly ... Regularly reviewing these KPIs keeps you on track.

LTK, the first and largest influencer marketing platform, today released findings from its second annual brand study in partnership with Northwestern ...

If charts and graphs are a big part of your marketing team’s jobs, this use case may be helpful. But it makes me sad, as I enjoy creating charts and graphs in Excel. I started using AI to create the ...