Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

GreenHonchos will help Blackberrys blend its offline presence with an online strategy- enhancing its website, refining ...

Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

By turning gameplay into a branded interaction, we opened up a fresh narrative for what tyre brands can represent: excitement ...

Sytner has created a ‘digital twin’ of its Maserati Ascot showroom as part of a new marketing strategy to boost leads and ...

Small businesses are the backbone of Africa’s economy, accounting for nearly 80% of jobs across the continent. Yet despite ...

In a world increasingly shaped by artificial intelligence, one innovator is applying this transformative force not jus ...

EngageLab, a global leader in customer engagement and marketing technology, proudly participated in The MarTech Summit Hong ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, and predictive analytics will take centre stage. Customer Data Platforms ...

While global players like OpenAI and Google dominate headlines, India is quietly building its own arsenal of homegrown AI ...

Hoyts CTO Adam Wrightson sits with CIO editorial director in Australia and New Zealand Cathy O'Sullivan to discuss how digital transformation is changing the cinema experience — from taking a ...