Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.

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It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

Inspired by a family memory, Stacey and Marcus Jordan launched a new business offering custom swag and personalized keepsakes for businesses and events.