The president-elect and his family have a direct and potentially lucrative stake in the sale of a cryptocurrency product that surged in value in the hours after going on sale, days before his inauguration.

Donald Trump’s new cryptocurrency has soared ahead of his inauguration. The $Trump token drew in billions in trading volume, giving it a market capitalization of about $12 billion.

Trump’s new project is known as a meme coin, a highly volatile sort of token that crypto enthusiasts can buy and sell tied to an online trend or personality. In this case, it’

World Liberty Financial (WLFI), the decentralized finance platform linked to Donald Trump and his family, purchased millions of dollars of

Trump launched the digital token with branding including an image from an assassination attempt on him in July.