Sony Xyn XR: 4K OLED, Mocopi, and passthrough tech redefine 3D creation at CES 2025.

Sony announced the launch of XYN (/zin/), an integrated software and hardware solution designed to support the creation of spatial content.

Thaisa Yamamura, head of XR Business Development at Sony Electronics in the US, introduced XYN - a new 3D CG production ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago ...

when you purchase the Sony 65-inch Bravia XR X93L mini-LED TV at Walmart, you’ll only pay $1,100. At full price, this model sells for $1,800. We reviewed this TV in June 2023, and editor at ...

“It’s the craftsmanship of that beautiful ad,” says Swati Bhattacharya, an advertisement professional and global head of Godrej Creative Labs, adding, “Every Indian classical music lover knows the ...

While Samsung is said to be the first to launch an Android XR headset, Sony, Lynx, and XREAL are also planning to use the operating system. Meta announced earlier this year that it intends to open ...

The injunction threatens the Brazilian subsidiaries of Sony Music Entertainment and Universal Music, Adele’s labels, with a fine of $8,000 “per act of non-compliance.” The music companies ...

Sony hasn’t had the best track record when it comes to their take on Marvel movies, but Kraven the Hunter might just be its worst yet. What do you get when you cross a hero-turned-villain with ...