Embrace the brief: Try to see new compliance constraints as an opportunity for creative storytelling. Just as beer brands have crafted memorable ads within broadcasters’ restrictions, sustainable ...

Receive a creative brief based on top-performing trends and competitor signals. Create at least 4 video ads for one round of testing — optimized for engagement and CPI. Test, iterate, scale.

In addition to the great creative work from your creator, the content needs to be supported by search-optimized titles, effective captions and a focused description. Here’s what you need to do next.

We know that a campaign will only ever be as good as the brief that inspires it. However, we occasionally produce briefs that are muddled, unfocused and ambiguous. In B2B we deal with complex products ...

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation ...

Previously, IPG was Pfizer’s lead creative partner; it’ll reportedly hang on to product PR and health brief responsibilities for the drugmaker, according to Campaign.

Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In ...

While the creative brief is a core component of the constrained process Bell spoke about, most don’t start out that way. Worryingly, according to the global BetterBriefs study (2021), eight out of ten ...

A good brief will tell me how you get here and why this brief is here. Tell me your brand problems and your personal take on it. Feed me your research and insights. Next, clarity and conviction.