Merck KGaA executive Renee Connolly and Gen Z recording artist Lola Young joined Havas Health and Creative Networks CEO Donna ...

MagicBrief is an AI-powered command centre for advertising creative, built for marketers who need to crank out high-performing digital ads fast and at scale. It pulls ad data from platforms like ...

Earned-led culture agency Example is proud to continue its long-standing partnership with Epochal Hotels, continuing to shape brand strategy, place concept design, visual identity and PR across its ...

The 2024 Campaign Brief Asia Creative Rankings will be released next week. CB Asia’s plan is to announce country by country results first over a 7 day period before releasing the combined Asia ...

For example, your project may require fresh photography, this has to be factored in. Equally, we expect that written copy is finished, edited, approved and written following the rules of the ...

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation ...

Pimento is a new French startup that is using generative AI in an interesting way, as the company focuses on the first step of creative processes — ideation, brainstorming and moodboarding.

Step One: Defining the Brief Advertising agency Creature London has been quick to adopt AI in its processes already, having launched two bespoke AI tools for its teams to use. One, Impala, speaks to ...

Step One: Defining the Brief Advertising agency Creature London has been quick to adopt AI in its processes already, having launched two bespoke AI tools for its teams to use. One, Impala, speaks to ...

Examples of other companies’ marketing assets are okay, but only as inspiration, not as something to copy. The best results come when you inspire your creative team rather than dictate to them.