Consumer companies fell after a weak reading of consumer sentiment suggested tariff threats, stock-market swings and stubbornly high interest rates are taking their toll on Americans' views of the ...

Unless you are a jeweler, you may find that just the appearance of gold jewelry may not be enough to make an educated ...

Consumers frequently experience immersive service in health care (e.g., hospital stays, residential care), education (e.g., ...

Once a hallmark of the middle class, homeownership is increasingly becoming a symbol of wealth. Big cities in expensive ...

In Money today: the best mortgage rates and where they're expected to go this year following the base rate cut; Netflix has ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...