Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...
Fleet Alliance CEO Andy Bruce discusses shifting consumer preferences, the rise of leasing and subscriptions, and the future ...
However, this loyalty appears to be built on fragile foundations, as customer loyalty trends indicate that traditional ...
David Cowan presents a compelling argument for growth that comes when marketing activities are based on rigorous, wide-ranging and purposeful analysis of consumer behaviour COMPANIES GROW in different ...
Shares in Britain's Marks & Spencer and other retailers fell on Thursday, with 2 billion pounds ($2.45 billion) wiped off the ...
The real worry is the outlook for the UK consumer.
She comes together with Marc Knuff, global director for retail at GfK, to discuss the five driving forces of consumer behaviour that are shaping the FMCG industry. Read GfK’s full whitepaper to ...
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...
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