Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more ...
Harvard Business Review13d
Research: What Consumers Find Persuasive in Online Reviews
Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...
The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
Yotpo Research Reveals the Leading Consumer Trends to Define Retail Strengths and Weaknesses
Trends that received high-level reviews include low-rise denim styles with data showing 75 percent of reviews representing ...
EurekAlert!8d
New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour, brand ...
Consumer spending rises with air pollution, study reveals
A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...
How the State of Consumer Search Continues to Evolve Past Search Engines
The authors of the report concluded that for advertisers and brands, diversifying search media beyond legacy search engine results has become a necessity, further advising companies to adopt an open ...
Nature1mon
Nature Research Intelligence Topics
Nature Research Intelligence Topics enable transformational understanding and discovery in research by categorising any document into meaningful, accessible topics. Read this blog to understand ...