Coca-Cola, cane sugar and New Coke
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The History Of TaB And Why It Was DiscontinuedTaB was one of the first diet sodas on the market, and remained a popular Coca-Cola product for decades. So what led to its eventual discontinuation?
Tab, the diet soda of choice for a generation of calorie counters will disappear by the end of the year, beverage giant Coca-Cola says.
Tab fans think Coke made the wrong call. From where they sit, Tab sales were stilted because Coca-Cola neglected the brand, letting it linger without advertising for decades.
After Coca-Cola launched Diet Coke in 1982, the new diet soda quickly eclipsed the popularity of TaB, although the drink’s loyal fanbase kept the product on the shelves for years to come.
For Coke, there is nothing to lose financially: With no promotion costs, it makes a small profit selling Tab concentrate to its bottlers. Whether an area has Tab on hand depends on those bottlers ...
TaB — the pink-canned diet soda that was a household staple in the late ’70s and ’80s — is being discontinued by parent company Coca Cola, the beverage maker announced in a statement ...
RIP, Tab. After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through ...
Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves.
Coca-Cola Co.’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke. Even after Tab’s market share dwindled to almost nothing, the ...
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