'Tis the season of Coca-Cola Santa, those adorable animated polar bears, and limited-time holiday flavors, like the new ...

TaB — the pink-canned diet soda that was a household staple in the late ’70s and ’80s — is being discontinued by parent company Coca Cola, the beverage maker announced in a statement Friday. TaB, ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

What do you do with a consumer brand with a market share of less than 1 percent and falling? If you're the chairman of Coca-Cola Co. and the brand is Tab, you keep it. Once the king of diet soft ...

NEW YORK (CBSNewYork) - It's the end of the road for a one calorie beverage blast from the past. Coca-Cola says it will stop production of Tab cola, leaving a bad taste for the diet soda's small but ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.