Audi sets up new brand in China

Audi Says Goodbye To Its Iconic Four Rings With New E Concept And Branding In China
The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.
Audi launches a new brand in China without the four-ring logo
Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.
Audi launches China-focused EV brand with debut of E concept
To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.
Audi's Most Interesting EV Is Only for China
The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,
Audi unveils new EV brand in China without four ring logo
Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.
Audi sets up new brand in China, also called AUDI
Audi establishes new brand in China► Premium EVs designed purely for Chinese customers► Audi E Concept previews 2025 production car Audi is launching a new brand in China and is calling it AUDI. Yes,
You've Never Seen An Audi Like This Before
Audi's newest concept has a familiar name—the Audi E—but a very different vibe. This electric wagon is aimed at winning back ...
Audi E Concept Is a 764-HP Electric Wagon for China
Audi is embarking on an overhaul in China through a joint venture with SAIC, with the E concept previewing a new lineup of ...
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Tested! Would Chinese EVs Work in America?
We went to China and drove the greatest Chinese EVs on the road to answer one question: Would Chinese EVs work in America?
China's import expo offers vast opportunities for global NEV players, highlighting nation's openness vs Western protectionism
Foreign carmakers have flocked in the 7th China International Import Expo (CIIE), the world's first national-level exposition ...
Mercedes CEO Drives 2026 Electric CLA, Reveals AI Assistant And 2-Speed Transmission
Mercedes CEO Ola Källenius jumps behind the wheel of next year’s CLA and drops a few hints about the Tesla Model 3 rival ...
Musk now says it's 'pointless' to build a $25,000 Tesla for human drivers
When Reuters reported in April that Tesla had scrapped plans for a long-promised, next-generation $25,000 electric vehicle, the automaker’s stock plunged. Chief Executive Elon Musk rushed to respond ...
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Audi Is Launching a New Car Company Called… AUDI
The luxury brand in the Volkswagen Group empire is teaming up with SAIC to launch a new car company in China. Of all the names the marketing team could have picked, they decided to go with AUDI and ...
Audi Launches New AUDI Brand Without Four-Ring Logo In China
AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...