"While the brand recognizes that its strength lies in its heritage as a performance brand, it has also done a great job of ...

In a move that would change the course of sneaker history, Nike agreed to pay a hefty $410,000 (approximately ₹33 crore) fine ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

A top holiday gift on Google's Hot 100 list for 2024, consider investing in a pair of these recovery shoes for yourself or a ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Step into the new year with fresh sneakers, from the iconic footwear brand that does it all. Inside, the best Nike styles, ...

British shoe store, Office, known for its vast selection of well known-brands and trend-led footwear is delighted to be upsizing at Trafford Centre to create a brand-new Northern flagship within the ...

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...