The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

A top holiday gift on Google's Hot 100 list for 2024, consider investing in a pair of these recovery shoes for yourself or a ...

Step into the new year with fresh sneakers, from the iconic footwear brand that does it all. Inside, the best Nike styles, ...

Nike is releasing its LeBron 22 "Currency" this Friday, November 15, 2024. The shoes are a product of the collaboration ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

One reviewer on Nike's site said the style is good for injury-prone people and a "great mileage shoe," while another wrote: ...

NOCTA x Nike collaboration line's latest iteration is the "Mint Foam" colorway of Hot Step 2. The sneaker is officially scheduled for global release on November 5, 2024.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

If you thought somehow Fortnite didn't have enough cosmetic items before now with Pickaxes, Back Blings, Skins, four musical instrument categories, and wraps, E ...