The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

A top holiday gift on Google's Hot 100 list for 2024, consider investing in a pair of these recovery shoes for yourself or a ...

Riffing off the trendy oversized silhouette, the Nike Promina sneakers pair a flexible knit upper with a stacked foam sole ...

Nike is releasing its LeBron 22 "Currency" this Friday, November 15, 2024. The shoes are a product of the collaboration ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The Nike x Doernbecher auction for their 20th anniversary was open for online bidding between October 21 and October 30.

Nike is a brand that celebrates culture and captures time by creating designs that significantly define style.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Trends, highlights the brands and products that made their mark on the resale market in 2024. The company said the report ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...