Campaigns are more likely to be successful when the PR firm is an expert in the target audience for your books and the industry you are trying to enter or establish yourself within. The reputation ...

But it’s crickets. This publishing horror tale unfolds not because the book is bad, but because audience building was an afterthought, not a priority. The most successful author-entrepreneurs ...

These are used to give the audience extra information, usually about the past of a character, which helps drive the story. Flashbacks also manipulate time and space - Sherlock is a good example of ...