Its starting price might be considered high by some, but it delivers premium flagship performance, which makes it a threat to ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt ...

Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in ...

Apple has released its earnings report for fiscal Q1 2025. The company reports $124.30 billion in revenue during the three-month period.

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to ...

Apple has reported its financial results for the first quarter of 2025, with the holiday sales boosting revenue to a record $124.3 billion in the first results call with new CFO Kevan Parekh.

It isn't possible to review the new iPhone SE (2022) without essentially reviewing Apple's entire product and pricing strategy. This is meant to be the company's most affordable iPhone, but it's still ...