Adidas has ‘brand heat,’ analysts say. It’s a hot stock, too.
Adidas stock rallied on Wednesday as the apparel maker said its fourth-quarter results would come in ahead of estimates.
Adidas Remains a Leading Global Sportswear Brand as It Rebounds From a Challenging Period
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...
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