Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.
An Xbox handheld console is coming, but not so soon
Microsoft Gaming CEO Phil Spencer has confirmed that an Xbox handheld gaming console is in development, although it remains in the early prototyping stage.  Spencer highlighted that while Microsoft is actively exploring portable gaming,
Microsoft's Xbox Handheld Is Coming. The Question Is When
The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.
New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather than a console?
Microsoft Is Now Advertising Pretty Much Every Gaming Device As An Xbox
We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort. The company has been pushing PC, Mobile and Xbox Cloud Gaming for ages at this point - but today's absolutely massive new marketing campaign is their biggest move in this direction yet.
Xbox gaming handheld is years away, Microsoft exec says
Microsoft gaming head Phil Spencer has made no secret of his interest in an Xbox handheld to compete with the best handheld gaming PCs, such as the Steam Deck OLED and Asus ROG Ally X. But in an interview with Bloomberg, Spencer made it clear that the ...
Microsoft is working on an Xbox handheld, but it has other priorities for now
Microsoft is developing a handheld Xbox gaming device, but it won't be released for several years. Xbox CEO Phil Spencer confirmed the company is prioritizing improvements to the Xbox app on existing devices first.
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New Xbox Campaign Reminds People Xbox Is More Than Just The Console
Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...
Xbox partners with unlikely companies to show you (almost) everything is an Xbox
Microsoft has launched a new marketing campaign, with a focus on showing all the different devices that can be used an Xbox ...
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Phil Spencer says Microsoft will release more Xbox games on other platforms - "I do not see sort of red lines in our portfolio that say ‘thou must not'"
Xbox boss Phil Spencer says he is pleased with Microsoft's multiplatform push Spencer says there are no "red lines" when ...
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Xbox boss confirms a handheld console is in the works
Please verify your email address. For anyone paying close attention to the growing handheld gaming field, you may have seen a ...
"We think about the Xbox platform as the Xbox console, PC and cloud. We want them to be Play Anywhere." Microsoft strives to bring more Windows PC games to Xbox …
Xbox lead and Microsoft Gaming CEO Phil Spencer recently talked about the company's commitment to multiplatform releases ...
Xbox is testing a handheld device, but it’s a long ways off
Xbox calls this a "refresh" in the announcement post on its website, and indeed it doesn't change up a lot in terms of design ...
Is Xbox in Crisis? Phil Spencer claims they’re better than ever and takes a jab at Sony over the PlayStation 5 Pro
Due to this, its recent shift toward a multiplatform strategy, along with changes in its leadership and other adjustments ...
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Microsoft Gaming CEO Confirms Plans For Xbox Handheld Akin To Nintendo Switch, Here's What He Said
Spencer’s confirmation comes just a couple of months after Microsoft’s layoff of 650 gaming division employees.