Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

For advertising and brand management professionals, Q4 to early Q1 is a hectic time often focused on developing Super Bowl ...

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

As internet search, social media and YouTube increasingly divert advertising dollars from traditional media, Comcast is launching a new platform to attract ad spending to streaming services. Rolling ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

When it comes to media and technology, CNBC reporter Julia Boorstin has emerged as a key voice to the general public. On ...

NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising ...