PR a secret weapon that deserves seat at top table says Ketchum CEO Sera Holland
Appointed UK chief exec at the communications agency in September, Holland tells The Drum why PR is a brand’s secret weapon ...
The Guardian Media Group’s Anna Bateson talks media, money and misinformation
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
Events marketing is set to be a key growth area for 2025
Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller ...
Opinion
The fan-made Doritos Super Bowl ads show us how advertising does, and doesn't, work
System1’s Andrew Tindall reviews and ranks three fan-made films on the shortlist to run in Doritos Super Bowl spot this year, asking what they tell us about effective advertising.
Why an e-sports team is celebrating its 10th anniversary by launching a media agency
G2 Esports, one of the biggest names in competitive gaming, is making a play for broader entertainment fame. The next ...
Will Meta’s plan to woo TikTok creators with cash bonuses pay off?
With TikTok’s fate up in the air, Meta has launched an aggressive campaign to attract TikTok creators with substantial cash ...
Capgemini’s surprising tack: making the wind – and much more – visible
Capgemini’s marketing and comms leader Virginie Regis unpacks the company’s transformation into full-fledged technology ...
Catalyst for change or cost-saving distraction? Davos debates AI’s impact on jobs
AI and its sweeping impact on the workplace dominated discussions at Davos this year, and few sessions captured the zeitgeist ...
McCann New York’s Shayne Millington on the “orange pen” which pardoned prisoners
The chief creative officer has led a project which freed thousands of prisoners incarcerated for non-violent drug offenses, ...
End of a ‘phenomenal’ 30-year era as Irn-Bru leaves Leith for Lucky Generals
After reviewing its creative ad account in September last year, Scotland’s other national drink has decided to part with its ...
McCann New York’s Shayne Millington on “picking locks” to release prisoners
The chief creative officer has led a project which freed thousands of prisoners incarcerated for non-violent drug offenses, ...
Sir Martin Sorrell on the Big Six’s shake-Up and industry consolidation
In this episode, Gordon Young speaks with Sir Martin Sorrell about his bold forecast for the consolidation of the Big Six holding companies, driven by AI, media shifts, and geopolitical ...