INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...