At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...

H ave you noticed ChatGPTs new tiles? These look very publisher friendly in that they encourage click-through to sites.

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...

INMA took nearly 20 media professionals to eight companies this week in Mumbai to unbundle personalisation, AI, and ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

The highly competitive mobile-first South African digital news scene relies on more than intuition for success; it requires data-based decisions and the strategic ...

The controversy around clickbait forces the media industry to ask whether there should be other ways to think about metrics ...

Research shows workflow automation, video, and image optimisation top the list of AI uses at news companies. But what about ...

WhatsApp’s vast global user base — more than 2 billion users — provides an opportunity for publishers to reach audiences in ...

Ringier Axel Springer Polska created an AI-powered travel planner for the German National Tourist Board that enabled users to ...

Across a five-week political campaign that lasted until the beginning of May this year, articles produced by the newsrooms ...