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Chief Marketer
5d
Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led Content
As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently ...
Chief Marketer
6d
B2B Marketers: Why So Serious?
Coming from a world where brand is the strategic driver, you can imagine my surprise when I stepped into B2B tech to find ...
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