Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.

The company's namesake cruise line has kept its Casino Royale benefits in place for the past few years, but its sister cruise line, Celebrity Cruises, made major benefit cuts. Celebrity Blue Chip players lost guaranteed freeplay, and Sapphire and higher players no longer receive a free classic drink package.

Royal Caribbean provided a robust profit forecast and reported a bottom-line beat in its fourth-quarter earnings report, helped by stronger pricing on close-in demand and continued strength in onboard revenue.

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.

The company has signed an initial order for 10 ships that will offer passengers a new type of Celebrity Cruises vacation.