Whether you feel ready or not, it’s Christmas! At least in the world of advertising, that is. First up is the festive spot ...

UK grocer, Sainsbury’s, is once again sprinkling a bit of Roald Dahl magic into its Christmas campaign, with a return from ...

Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited ...

All new photos have been released from rehearsal for the world stage premiere of The BFG. The show will open at the Royal ...

Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited ...

Sainsbury’s, which also used the BFG for last year’s Christmas ad too, is hoping the well-good-factor-packed ad will woo shoppers ahead of the festive fight for sales. The voiceover for this year’s ...

The ad opens as a rogue, 48ft-tall, permanently-hungry giant devours all of the food from a Sainsbury's delivery van, ...

The Royal Shakespeare Company has tapped John Leader to play the title role in its upcoming stage adaptation of Roald Dahl’s “The BFG.” The production, adapted by Tom Wells (“The Kitchen Sink,” ...

According to Roalddahl.com, The BFG tells the story of Sophie, a young orphan who befriends a Big Friendly Giant. Rather than eat humans like other giants, he captures happy dreams and gives them to ...