Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s viral Soft Pinch Liquid Blush accounts for a staggering 26.16% of Sephora’s ...

Rare Beauty has added a new member to the Soft Pinch family. The Selena Gomez beauty brand announced the launch of Soft Pinch ...

A rare winter storm has hit the southern United States bringing widespread snowfall to areas like Louisiana that hadn't seen snow in years.

Eye-shadow sticks aren’t new, but recently, I’ve seen an uptick in launches from buzzy brands like Glossier and Half Magic.

Audrey Hepburn has quickly become 2025's biggest beauty reference amongst stars like Ariana Grande, Zendaya, and more.

Removing makeup can be a slog, but it doesn't have to be when you have this cloth that Demi Moore calls "magic." ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Offering warmth and a touch of sparkle, we're recreating the actress' sultry - yet deceptively simple - eye look ...

Nobody has time to apply lip balm a zillion times a day—and this Lanolips mask is proof that a good balm can stay put. Its ...

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trending ...

Something rare is happening in the skies in the next few days — a black moon. This rare celestial event is due to an unusual calendar alignment: two new moons in one month. The first occurred ...

Rihanna is giving fans a rare look at her beautiful natural curls. On Wednesday, while unveiling one of Fenty Beauty's latest launches, You Mist Makeup-Extending Setting Spray, the music icon and ...