Japanese TV network Fuji faces mass advertiser exodus after allegations of covering up sexual assault claims against host Masahiro Nakai of SMAP fame.

Former boy band idol Masahiro Nakai is embroiled in a sex scandal, leading to an exodus of over 50 major advertisers from Fuji TV. Nakai allegedly settled a JPY90 million case over sexual assault. Fuji TV faces criticism for mishandling the situation and potential internal corruption.

Dozens of major Japanese companies have pulled their commercials from broadcaster Fuji Television amid allegations company officials tried to cover up a sex scandal involving one of the country’s most

This alleged sex scandal is another dark chapter for Japan’s entertainment industry, which has not recovered from the Johnny & Associates abuse revelations in 2023.

Major sponsors such as carmakers Nissan and Toyota and the owner of 7-Eleven announced they were pulling ads from Fuji TV over the scandal.

In response to reports of a Fuji Television Network Inc. employee's alleged involvement in a scandal surrounding entertainer Masahiro Nakai,