Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...