What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Tom Romary's bold plan for BizTrip.Ai is to make the travel search bar obsolete, a phenomenon that is gaining ground beyond ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.